
A | (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight. Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains. Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas. (By Intern Lin Qiaochu, Zhang Dongfang)
。 博云新材:聘任张爱丽为公司证券事务代表 每经AI快讯,博云新材(SZ002297,收盘价:17.46元)8月24日晚间发布公告称,因任期届满,何国新先生、曾光辉先生不再担任公司副总裁职务,继续在公司担任其他职务。董事会同意聘任张爱丽女士为公司证券事务代表,协助董事会秘书履行职责。 每经头条(nbdtoutiao)——金价直逼1000元/克大关,深圳水贝顾客络绎不绝,记者实探:有人一单买走1斤多黄金!白银也卖爆,有商家几天卖了几十公斤
(记者曾健辉)
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